Land O’ Lakes Raises $100,000 with ‘She-I-O’ Video
Recognizing female farmers for Women’s Equality Day, Land O’ Lakes has raised $100,000 for Feeding America with their popular video “She-I-O”, a spin on “Old MacDonald Had a Farm.”
As part of Land O’Lakes new All Together Better Initiative program, which includes a partnership with Feeding America, Land O’Lakes has donated $1 to Feeding America for every share, tag or comment on any of the “She-I-O” music video content on Land O’Lakes social channels, as well as the “She-I-O” music track, available on SoundCloud and iTunes.
Taking less than a month to reach their $100,000 goal, the song was rewritten by artist Maggie Rose and Grammy Award-winning Warner/Chappel songwriter Liz Rose. Taking social media by storm “She-I-O” has garnered more than 133,580 views on Facebook alone and more than 97,000 on YouTube.
To learn more about this, read: Land O’Lakes Gives Old MacDonald a Makeover: “She-I-O”
Mon, 09/24/2018 – 16:47
Giving the classic children’s song a twist, Land O’Lakes changes the lyrics of “Old MacDonald Had a Farm” for Women’s Equality Day.
Maggie Rose – YouTube
Source: Dairy Herd