Carl’s Jr. To Debut Cannabis-Infused Burger
That headline is not a misprint. Carl’s Jr., the fast-food restaurant with 1,490 locations, will debut a CBD-infused “Rocky Mountain High: CheeseBurger Delight” at a single location in Denver. The CBD burger will be available for $4.20 during the one-day test, fittingly held on April 20, a weed-filled celebration for many Americans.
With its test of the CBD burger, Carl’s Jr. would become the first major fast-food chain to roll out a cannabis-infused menu item — even if just for a one-location, one-day event.
The CheeseBurger Delight consists of two beef patties, topped with pickled jalapenos, pepper jack cheese, fries, and CBD-infused “Santa Fe Sauce.”
According to Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing, the test is more than a one-day 4/20 stunt. Carl’s Jr. will be monitoring sales and customer and franchisee responses, and if all goes well, Trevino said, expanding the test remains an option — with the possibility of one day rolling out a CBD-infused burger across the US.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” Trevino said of the prospect of launching a CBD-infused menu item nationally.
In total, Carl’s Jr. and Hardee’s, its sister brand that dominates the South and Midwest, have 3,800 locations in 44 states and internationally.
CBD, which has been celebrated for its potential health benefits, is the nonpsychoactive component of marijuana — meaning that eating a CBD burger will not get you high.
Wed, 04/17/2019 – 12:07
Carl’s Jr. will debut a CBD-infused “Rocky Mountain High: CheeseBurger Delight” at a single location in Denver on Saturday, April 20.
Source: Dairy Herd